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Brand Ambassadors

As members of the USCB family, we all must learn to understand, communicate and live our brand. Through this commitment to living our brand, we become the embodiment of our core values and in effect, brand ambassadors.

Shifts like these do not happen overnight. They take time. However, as we continue to grow in our roles as brand ambassadors, it is helpful to recognize how each of our audience groups can become brand ambassadors, too.

We want faculty and staff to:

  • Become brand champions
  • Become storytellers
  • Promote USCB's accomplishments

We want students to:

  • Promote the USCB brand with friends and family
  • Become USCB storytellers in social media
  • Become engaged in on- and off-campus projects and events

We want alumni to:

  • Understand USCB's value to the region, state, nation, and world
  • Lend their passion and commitment to USCB
  • Assist USCB offices for career services
  • Be inspired to donate to the university
  • Encourage high school students to apply to the university
  • Advocate for USCB with their federal, state and local elected officials

We want prospective students to:

  • Understand the value of a USCB education
  • Recognize USCB for its extensive leadership initiatives and community engagement opportunities
  • Be inspired by the USCB brand and apply for admission
  • Promote the USCB brand among friends and family members

We want USCB parents to:

  • Promote the USCB brand among friends and family members
  • Gain understanding about how to talk about USCB's values and accomplishments
  • Promote these values and accomplishments in social media
  • Provide necessary support to their children
  • Support USCB financially through a donor gift
  • Become a University advocate with the legislature

We want community members to:

  • Understand the university's contributions to solving problems in the community and the state
  • Understand how the university leads to a better way of life and contributes to economic prosperity locally, regionally, and statewide
  • Understand how university research makes South Carolina more competitive nationally and globally
  • Promote the USCB brand to others in the community
  • Become an advocate for USCB with the legislature

We want legislators to:

  • Support funding for the university
  • Protect lottery funds for college scholarships
  • Fund programs at USCB that enhance the quality of life for all residents of the Palmetto State
  • Engage with USCB in projects that promote the economic prosperity of the region and of the state
  • Collaborate with USCB in solving problems
  • Rely on USCB staff and faculty experts for creative research solutions

We want business leaders to:

  • Understand USCB's value as a problem solver
  • Promote the USCB brand in professional and social activities
  • Assist the USCB career services office through creation of meaningful student internships
  • Encourage prospective students to apply to the university
  • See USCB graduates as being qualified and prepared to lead
  • Use USCB faculty and staff as consultants
  • Be willing to partner with the university
  • Collaborate with USCB in community engagement projects
  • Become University advocates with the legislature
  • Partner with the university in research, commercialization, and economic development projects