Identity Guide: Overview
The visual elements of the university brand
To support our brand and bring our words and images to life, we must present a strong and consistent visual identity. The coordinated use of our university logo, along with a consistent typographic style, allows our departments and programs to represent themselves within the larger university. The primary color palette of navy, sand, and garnet distinguishes us from other universities, and an expanded secondary palette (inspired by the state's diverse surroundings) provides a vibrant range of color choices. These design elements comprise a unified visual identity that reflects our uniqueness but also retains the essence of the brand of the University of South Carolina.