Su Gibson, MBA
Senior Instructor for Hospitality, Resort and Tourism Management
I joined the USCB faculty in Fall of 2015 and teach courses in topics including spa management, service quality, Hospitality, Resort and Tourism Management, marketing, and revenue management. Many of my courses are available online through partnership with USCB Online and USC’s Palmetto College degree programs in Hospitality, Resort and Tourism Management. I am currently earning a Doctorate in Education (EdD) in educational practice and innovation at UofSC Columbia, and my research interests involve creating a sense of “welcome” in eLearning environments.
I also serve as the advisor for all current and prospective Hospitality, Resort and Tourism Management students in USCB Online and USC Palmetto College programs
My 20+ years of experience in the hospitality industry includes operations and management of hotels, restaurants and spas, with a focus on service quality evaluation and management.
I have presented at several conferences and industry group meetings about service quality, financial management for spas and the effectiveness of online education. My most recent publications include chapters in three hospitality textbooks: one on spa technology, one on spas and fitness centers, and a marketing case study.
- Education
- Teaching
- Research & Professional Interests
UNIVERSITY OF SOUTH CAROLINAColumbia, SC USADoctor of Education (EdD)
Educational Practice and Innovation: Learning Design and TechnologiesJanuary 2023 – December 2026 (expected)
MOORE SCHOOL OF BUSINESS, University of South Carolina
Columbia, SC USA
International Master of Business Administration (MBA)
July 2004 - June 2006
Global Track with a Specialization in Marketing
WHU - OTTO BEISHEIM GRADUATE SCHOOL
Koblenz, GERMANY
Advanced Course in Strategic Business Issues in the European Union
March 2005
UNIVERSITY OF SOUTH CAROLINA
Columbia, SC USA
Bachelor of Experimental Psychology, magna cum laude
August 1997 - May 2001
UNIVERSITY OF HULL
Hull, ENGLAND
Full Academic Year Study Abroad Program
September 1998 - June 1999
UNIVERSITY OF SOUTH CAROLINA BEAUFORT
Hilton Head Island & Bluffton, SC USA
Instructor, Hospitality Department August 2016 - current
Instructing courses as part of the Hospitality, Resort and Tourism Management bachelor's
program including online courses to the Palmetto College programs. Courses include:
- Destination Marketing
- Food and Beverage Cost Controls (Hospitality Accounting II)
- Hospitality, Resort and Tourism Management
- Hospitality, Resort and Tourism Management Strategies
- Hospitality Marketing Sales
- Introduction to the Hospitality Industry
- Introduction to Spa Management
- Managerial Accounting for Hospitality (Hospitality Accounting I)
- Professional Development for Hospitality, Resort and Tourism Management
- Revenue and Financial Management for Hospitality
- Quality Evaluation and Management for Hospitality
- Wellness Trends in Hospitality
- Spa Management and Wellness Trends
- Service Quality Education
- Workforce Training
- Secret Shopper Programs
- Luxury Hospitality
- Creating a Sense of Welcome in Virtual Environments